Vehicle Lettering

The Brand in Action

Every Audi model conveys the premium aspirations and philosophy of the Audi brand. This especially applies to vehicles bearing Audi lettering since they are perceived more than others as “official brand ambassadors”. And they really are pursuing a mission – their visibility contributes proactively to establishing the Audi brand as an integral part of the street scene.

Examples

Design Principle

The design of vehicle lettering follows the Basics section entitled “Brand Claim”.

Specific lettering types have been developed for the various areas of application.

Lettering Types

Cooperation vehicles

Audi cooperation partners use the brand name and supplement without rings, based on the brand claim model.

Overview

Structure – step by step

1. Vehicle paint finish

There are eight pre-defined vehicle paint finishes. The definition depends on which type colours are chosen.
(see Production > Details: Vehicle paint finish)

2. Vehicle model

The choice of vehicle model does not essentially impact on the lettering.

3. Design

The brand name “Audi” appears in Extended Bold and the supplement in Extended Normal.

Both a single-line and a two-line layout is possible, depending on readability. In the latter instance, the type is to be left-aligned or right-aligned on the opposite side of the vehicle, with "Audi "appearing on its own in the first line.

4. Type colour

The brand name “Audi” appears in the type colour red, the supplement appears in the type colour black or white. It is also possible for all elements to appear in black or white if the vehicle paint finish leaves no other option.

5. Sizes

The type size is variable.
Line spacing in the case of two-line layout is always defined as 110 % of the type size.
The signage as a whole is no wider than the front door.

6. Spacing

In order to determine the minimum spacing, the respective ring size has to be calculated (even if no rings are to be applied!)
(see Basics > Rings > Size calculator for rings and typography)

The minimum spacing from left to right is equal to one ring diameter (external) to any clearly visible edges (door gaps and trim strips).
The minimum spacing from the top and bottom is equal to one ring diameter plus the line thickness of the ring (see graphic).

Example: Single-line lettering

Positioning and alignment

Lettering is only placed on the driver and front passenger doors.
As a guideline, the lettering as a whole should be no wider than the front door.
Start: Front edge of the front door (depending on vehicle model)
Finish: The lettering should occupy the maximum width of the front door.
All elements are aligned parallel with the lines of the vehicle.

Example: Two-line lettering

Positioning and alignment

Lettering is only placed on the driver and front passenger doors.
As a guideline, the lettering as a whole should be no wider than the front door.
Start: Front edge of the front door (depending on vehicle model)
Finish: The lettering should occupy the maximum width of the front door.
All elements are aligned parallel with the lines of the vehicle.

Sponsorship vehicles

The event logo occupies the most prominent position on vehicles in connection with Audi sponsorship activities. The rings appear separately on the C column.

Special guidelines apply to sponsorship activities in connection with brand theme areas such as Audi quattro.
(see > Details: Feature vehicles)

Overview