Co-Communication

Partner channels

Co-communication in partner channels is in place if the partners' communication is on an equal footing (e.g. long-term partnerships, joint events or brands with a comparable reach). Audi is placed together with the partner as a combined logo.

Combined logo

Audi and partners appear side by side. The rings (with Audi) are always placed on the right in partner channels. Only the standard version is used. The rings are not cut.

Distance

One line (line width: 1/2 ring thickness; height: 2× ring height) connects both partner logos. The rings are placed 1 ring apart. The partner logo will be harmonised with the rings (visually the same size and spacing).

Protection zone

The protection zone of 1 ring is always maintained. The rings are not cut.

Colour guidelines

The rings are only used in black or white. The maximum contrast to the background is selected. In partner channels, the Audi word mark is preferably used in progressive red, only as an exception in black or white. Good legibility must always be guaranteed.

Wordmarks

Wordmarks can also be used. The distance to the line is 2 rings. The stroke length corresponds to the height of the word mark + 1 ring. The word mark and Audi rings are visually balanced with the partner logo.

Exception for special partnerships

In special exceptional cases, the Audi word mark can be omitted (e.g. if Audi is already prominently written out in the text).

Distance

One line (line width: 1/3 ring thickness; height: 1.5× ring height) connects both partner logos. The rings are placed 1 ring apart. The partner logo will be harmonised with the rings (visually the same size and spacing).